Are We Living in a Postmodern World?

We frequently hear it said that ‘we are living in a postmodern world.’ Are we? How do we know? And how is postmodernism as a theoretical perspective applicable to Media Studies?

Where do we start? How about some definitions? George Ritzer (1996) suggested that postmodernism usually refers to a cultural movement – postmodernist cultural products such as architecture, art, music, films, TV, adverts etc.

 Ritzer also suggested that postmodern culture is signified by the following:

• The breakdown of the distinction between high culture and mass culture. Think: drama about Dame Margot Fonteyn, a famous prima ballerina, on BBC4.

• The breakdown of barriers between genres and styles. Think: Shaun of the Dead a rom-com-zom.

• Mixing up of time, space and narrative. Think Pulp Fiction or The Mighty Boosh.

• Emphasis on style rather than content. Think: Girls Aloud.

• The blurring of the distinction between representation and reality. Think, Katie Price or Celebrity Big Brother.

The French theorist Baudrillard argues that contemporary society increasingly reflects the media; that the surface image becomes increasingly difficult to distinguish from the reality. Think about all the times you have heard an actor on a soap-opera say, that when they are out and about, people refer to them by their character’s name. Look at The Sun’s website and search stories on Nicholas Hoult when he was in Skins: he is predominantly written about as though he is ‘Tony’, his character in Skins.

Key terms
Among all the theoretical writing on postmodernism (and you might like to look up George Ritzer, Jean Baudrillard, Jean-Francois Lyotard, Frederic Jameson and Dominic Strinati), there are a few key terms that you’ll find it useful to know. These terms can form the basis of analysis when looking at a text from a postmodern perspective:

• intertextuality – one media text referring to another

• parody – mocking something in an original way

• pastiche – a stylistic mask, a form of self-conscious imitation

• homage – imitation from a respectful standpoint

• bricolage – mixing up and using different genres and styles

• simulacra – simulations or copies that are replacing ‘real’ artefacts

• hyperreality – a situation where images cease to be rooted in reality

• fragmentation – used frequently to describe most aspects of society, often in relation to identity

This article first appeared in MediaMagazine 32, April 2010.

Postmodern Theory

Postmodernism theories and texts

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Hyperreality Definition

"The simulation of something which never really existed." - Jean Baudrillard

"The authentic fake." - Umberto Eco

"The virtual irreality" - Pater Sparrow

Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern cultures. Hyperreality is a means to characterize the way consciousness defines what is actually "real" in a world where a multitude of media can radically shape and filter an original event or experience. Some famous theorists of hyperreality include Jean Baudrillard, Albert Borgmann, Daniel Boorstin, and Umberto Eco.

Most aspects of hyperreality can be thought of as "reality by proxy." Some examples are simpler: the McDonald's "M" arches create a world with the promise of endless amounts of identical food, when in "reality" the "M" represents nothing, and the food produced is neither identical nor infinite.[1]

Baudrillard in particular suggests that the world we live in has been replaced by a copy world, where we seek simulated stimuli and nothing more. Baudrillard borrows, from Jorge Luis Borges (who already borrowed from Lewis Carroll), the example of a society whose cartographers create a map so detailed that it covers the very things it was designed to represent. When the empire declines, the map fades into the landscape and there is neither the representation nor the real remaining – just the hyperreal. Baudrillard's idea of hyperreality was heavily influenced by phenomenology, semiotics, and Marshall McLuhan.

Postmodern Definition

Label given to Cultural forms since the 1960s that display the following qualities:

Self reflexivity: this involves the seemingly paradoxical combination of self-consciousness and some sort of historical grounding

Irony: Post modernism uses irony as a primary mode of expression, but it also abuses, installs, and subverts conventions and usually negotiates contradictions through irony

Boundaries: Post modernism challenges the boundaries between genres, art forms, theory and art, high art and the mass media

Constructs: Post modernism is actively involved in examining the constructs society creates including, but not exclusively, the following:

• Nation: Post modernism examines the construction of nations/nationality and questions such constructions
• Gender: Post modernism reassesses gender, the construction of gender, and the role of gender in cultural formations
• Race: Post modernism questions and reassesses constructs of race
• Sexuality: Post modernism questions and reassesses constructs of sexuality

A Postmodern Film

Postmodernist film describes the articulation of ideas of postmodernism through the cinematic medium. Postmodernist film upsets the mainstream conventions of narrative structure and characterization and destroys (or, at least, toys with) the audience's suspension of disbelief to create a work in which a less-recognizable internal logic forms the film's means of expression.

Modernism Definition

In the field of art the broad movement in Western art, architecture and design which self-consciously rejected the past as a model for the art of the present. Hence the term modernist or modern art. Modernism gathered pace from about 1850. Modernism proposes new forms of art on the grounds that these are more appropriate to the present time. It is thus characterised by constant innovation. But modern art has often been driven too by various social and political agendas. These were often utopian, and modernism was in general associated with ideal visions of human life and society and a belief in progress. The terms modernism and modern art are generally used to describe the succession of art movements that critics and historians have identified since the Realism of Courbet, culminating in abstract art and its developments up to the 1960s. By that time modernism had become a dominant idea of art, and a particularly narrow theory of modernist painting had been formulated by the highly influential American critic Clement Greenberg. A reaction then took place which was quickly identified as Postmodernism.

From Tate glossary.

A Brief Description of all my Coursework

AS Coursework
This task was to produce the front cover, contents page and a double page spread, with an original article, for a music magazine. The magazine could follow any musical genre and be aimed at any target audience. I decided to do a magazine depicting the rock genre aimed at a mixed audience aged 16-23. My magazine was called 'Snare', a word that has a strong connection to the rock music genre and follows a convention of magazines. The main features of my magazine also followed the conventions of magazines, specifically those of existing rock magazines. However my created artist contrasted traditional ideas of a rock band, as a girl was the 'front-man. Few bands follow this structure, with Paramore being the most famous.

A2 Coursework
This was a joint project. My partner and I were given the task of creating a music video for a song of our choice. Though the song could be famous we had to make up our own artist persona. We decided to use Alex Turner's 'Piledriver Waltz' and create a solo artist, much like Turner, to perform it. Our next choice was to decided on the video style; illustration, amplification and disjuncture. We chose a combination of illustrations and disjuncture, with an unrealistic setting and peculiar features. We chose to have a continuos movement effect, with few cuts and shot changes, which broke a huge convention of music videos, and visual texts in general.